When I started the research for this, it is intended to be a technical-ish discussion on two breaches that have recently occurred. One is the largest in history (at the time of the writing) an the other is a little known, but to a handful of folks. It is based on what we observed, both companies reactions to what happened, and what we were able to glean from what happened.

Marriot: 500 Million records breached from a problem they bought. Literally.

Arizona Iced Tea: Millions of dollars in sales lost from a ransomware attack.

Each company survived their respective incidents, but how each company handled the incidents, themselves, and their clients speaks volumes on wisdom and foolishness.